Showing posts with label Truth in advertising. Show all posts
Showing posts with label Truth in advertising. Show all posts

Monday, May 9, 2011

Truth in advertising

Truth in advertising cost Claude Pepper an election

Apparently in the 1950’s Sen. Pepper of Florida was defeated for re-election largely due to a leaflet that was circulated throughout the state, and turned the voters against him.

It went as follows:

“Are you aware that Claude Pepper is known all over Washington as a shameless extrovert? He is also reliably reported to practice nepotism with his sister-in-law, and he has a sister who once was a thespian in Greenwich Village. He has a brother who is a practicing homo sapiens, and he went to a college where the men and women openly matriculated together. It is an established fact that Mr. Pepper before his marriage practiced celibacy. Worse than that, he has admitted to being a lifelong, autodidact.”

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